The honest version
ReelRank wasn’t built to “disrupt” anything or capture a market. It started because Phil runs his club, and every season he was burning nights on spreadsheets, group texts, and a shoebox of paper waivers. The fishing was the easy part — the admin was the grind.
Adam builds software for a living. We’re friends who both fish and who, for whatever reason, actually like working together. So one of us said “let me just build the thing you keep complaining about” — and ReelRank is what came out.
We’re not a venture-funded land grab trying to own competitive fishing. We’re two people scratching a real itch: shipping the tool we wish Phil’s club had five years ago, and making it good enough that other clubs want it too.
“No investors. No growth-hacking. Just two anglers who wanted the admin to suck less.”
Who’s behind it

Adam
Builds the thing
He’s the software half of the operation, turning “wouldn’t it be nice if…” into features that actually ship.

Phil
Runs a real club, keeps us honest
He’s the reason any of this exists — he runs a real club, lives the pain, and keeps the product honest.
What ReelRank actually does
Everything a circuit, club, or league needs to run a season — in one place, instead of five spreadsheets and a group chat.
Seasons & events
Set up seasons, schedule events, and take registrations without the back-and-forth.
Teams & anglers
Invitations, rosters, and approvals that don’t live in your inbox.
Live scoring & standings
Score events in real time and let standings calculate themselves.
A public home for your club
One page anglers can actually find — schedule, results, and announcements.
From a local bass club to a multi-state trail, it scales to fit. Want the full breakdown? See what each plan includes.
Come kick the tires
We’re in beta and every plan is free right now. Set your club up in a couple of minutes — or reach out and we’ll help you get going.
